When we launched Brandpad 4 years ago, we did so because we knew bringing brands to the cloud would drastically simplify the life of designers and clients at large. And it did. More than 3500 brands later, countless hours are saved, and the life of designers, marketers, developers, coordinators—hell, basically everyone—is better. But, it turns out we only solved half the problem.
Delivering brands in a digital, cloud-based format is now a hygiene factor. But apparently, as we've seen over the last years, brand concepts still get lost post-delivery. Both designers and their clients still struggle with idiotic, repetitive tasks. And while the level of coordination needed to correctly utilize your visual identity is less, it still seems to require the involvement and time of a lot of different people.
For a small brand, the “home in the cloud” might be enough. But as brands grow bigger—and great brands always do—their complexity grows bigger as well. Sooner or later this complexity turns into chaos, and we're back where we started. Well, not on our watch. It's time to solve this once and for all.
Introducing Brand Activation Management — our brand rollout solution.
BAM! The next step is here.
Building true brand consistency at scale.
With BAM, designers can go beyond delivery to ensure brand consistency through the everlasting implementation and activation phase. Through smart rollout technology, brands can utilize the power of automation and scale, removing even more tedious tasks.
Effectively organize everything.
Align marketing operations and plan effectively through all brand touchpoints. Initiate approval or assesment flows for your whole library of assets.
Replace day-to-day activities with automation.
Minimize tedious tasks and back-and-forth, and set up full-scale design templates for automated processes. Reduce costs, and minimize workload, but with better results.
Streamline content creation and management.
Create custom, pre-approved digital + print templates for 100% consistency. Remove clutter and uncertainty, and maximize speed and impact.
Track and analyze effects.
Automatically produce insightful campaign reports to understand reach, volume, and visibility. Understand how your brand is used, but also perceived.
Built for brand-ambitious companies.
World class digital asset management.
Organize and distribute through world-leading asset management.
Asset understanding & tracking.
Keep track of your touchpoints and results with assets tracking, campaign monitoring, and success reporting.
Full-scale editing tools.
Create video, image, and text content at scale with built-in editing tools—including pre-approval and permission levels.
Full-scale "direct deployment" suite
Integrate your workflow with here-to-there solutions like design-to-print or deploy-to-ad network.
Automated design approval flows.
Customize design rules for graphics creations and add automatically or manually approved formats for marketing use.
- Helly Hansen