Ten good books on brand design.

If you're like us, you find that reading books on graphic design can be both pleasurable, inspiring and educative. Luckily, more and more designers both write and publish books. These are some of our favorites from the Brandpad library—the ones we read (look at) again and again.

Manuals 1: Design & Identity Guidelines.

This is a staple for us. A comprehensive study of corporate identity design manuals, and features 20 examples from the 1960s to early 1980s – favourite decades of graphic design.

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How to..

..use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world. Nothing further.

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Herb Lubalin: American Graphic Designer.

Almost like The Herb Lubalin Study Center of Design and Typography - but in book format. Lubalin needs no introduction, but make sure to read this comprehensive insight into his career, starting in New York in the 50s.

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NASA Graphics Standards Manual.

Originally issued in 1975, the NASA Graphics Standards Manual is a 90 pages re-designed design manual that shows how NASA should implement its new graphics system. In space.

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Lufthansa + Graphic Design.

In 1963 the visual identity of Lufthansa was designed by Otl Aicher (and Gruppe E5), marking an important step in the rise of brand identity guidelines. This book covers the history and development of the classic Lufthansa brand, including both illustrations and interviews.

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How To Be a Graphic Designer Without Losing Your Soul.

Even if a bit outdated, this book is still a classic. Adrian Shaughnessy combines advice, guidance, and strategies on how to successfully run a graphic design studio.

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Grid Systems in Graphic Design.

A definite highlight - this book provides Josef Müller-Brockmann's interpretation of grid systems. As relevant today as it was in 1961.

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Identity: Chermayeff & Geismar & Haviv.

Ivan Chermayeff, corporate America’s preeminent logo designer, unfortunately died in 2017 (Rest in Peace). This is a book explores the work from Chermayeff & Geismar & Haviv - creators of many of the world’s most iconic brands and identity programs.

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Paul Rand.

Avant-garde art movements such as Cubism, Constructivism and De Stijl, was synthesized to produce his Paul Rand's distinctive graphic language.

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NYCTA

The NYCTA Graphics Standards Manual describes the extensive design program of the iconic NYC subway, made by the brutally influential designer Massimo Vignelli with the help of Bob Noorda.

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