Style Guide & Assets
Images
Keep images in muted tones, avoid bright colours. Use a black and white filter when in doubt. Images should express share experience, communication and diversity.
Headings
Cormorant Garamond Semi Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789
Sub-Headings
Avenir Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789
Body
Avenir Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789
Logos
This is your main logo. Logos should never be squished or stretched. The midnight logos are for light colored backgrounds, the white logos are for dark or bright coloured backgrounds.
The circle should only be your midnight colour or blendblue.
The logo letters should only be done in the company colours.
Sub Logos
This is your sub logo. Sub logos should never be squished or stretched. The midnight sub logos are for light colored backgrounds, the white logos are for dark or bright coloured backgrounds, the blendblue coloured sub logos are for midnight backgrounds.
This sub logo should only be used in the company colors.
Icons
These are you icons. Icons should never be squished or stretched. The midnight icons are for light colored backgrounds, the white are for dark or bright coloured backgrounds, the blendblue coloured icons are for midnight backgrounds.
Icons can be used as an opacity layer over photos or on their own for swag, watermarks, social media etc.
These icons should only be used in the company colors.
Colour Palette
Midnight
White
BlendBlue
Midday
Logos & Icons
Examples of Use
Thank-You