The identities behind visual identities.

Behind Brands™ is our own interview series, initiated to explore the people and processes behind visual identities. In these conversations, we talk to different customers, designers and studios to understand their background, methods, and thoughts about the craft.

Aaina from Unmind.

"From a very young age, I’ve loved brands. I’ve always been fascinated by them and how they’re presented to the world. My very first brand fascination was Coca-Cola. I loved the vibrant, strong visuals that they’ve always used. 

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Marius from Snøhetta.

"I guess installing Dreamweaver and making band websites when I was around 14 is what got me into design in the first place, and from there on the interest for anything designed grew."

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Michael from Seize.

"I think there’s a lot you can learn from established brands, but at the same time, it’s really refreshing to start with people at the ground level and work your way up."

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Brit from Matchstic.

"Though my career has been solely focused on brand building, the mixture of work (from naming to design), the variety of media (from print to web), and projects for a wide-range of industries keeps me ever-intrigued."

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Mari Eline from Designit.

"I would spend a lot of time searching the internet for inspiration, playing around in photoshop and creating visuals just for fun. I started noticing design around me, and more and more I appreciated a well-designed brand identity."

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