Bolig Oppussing   >   Brand Guideline

LAST UPDATED   13 / 11 / 2017

( all rights reserved   www.bolig-oppussing.no )

1. Logo / 2. Colors / 3. Typography / 4. Postalia

1. Logo

Logo is based on the shape of an isometric hexagon. The 30 degree upward angle which is part of this shape, sets the base for the brands' fifth element, and should be used in cases where it can support the other brand elements – See 2. Colors and 4. Postalia.

2. Colors

Primary / orange

PMS   1375 C

HEX   f2994a

RGB   242 / 153 / 74

CMYK   0 / 42 / 83 / 0

primary / lemon

PMS   109 C

HEX   f2c94c

RGB   242 / 201 / 76

CMYK   5 / 14 / 83 / 0

The Bolig Oppussing brand gradient is based on the two primary colors as defined above.

The gradient itself rise at a 30 degree angle (same as seen on the logos on hover).

brand gradient

( orange > lemon ) 30 degree angle

Black

PMS   black 6 c

HEX   000000

RGB   0 / 0 / 0

CMYK   0 / 0 / 0 / 100

White

PMS   –––

HEX   FFFFFF

RGB   255 / 255 / 255

CMYK   0 / 0 / 0 / 0

Secondary / Dark grey

PMS   2335 C

HEX   302824

RGB   48 / 40 / 36

CMYK   74 / 75 / 63 / 60

secondary / grey

PMS   437 C

HEX   5d5653

RGB   93 / 86 / 83

CMYK   61 / 59 / 55 / 26

secondary / light grey

PMS   435 C

HEX   d3c9c7

RGB   211 / 201 / 199

CMYK   18 / 18 / 16 / 0

3. Typography

The typography for Bolig Oppussing is compiled of two different font families; Work Sans & Source Serif Pro. Both families can be found (and downloaded) on fonts.google.com.

Header 1

google fonts / work sans / weight 500 / 6vw

Bolig.

Oppussing.

Header 2

google fonts / work sans / weight 500 / 4.5vw

Bli inspirert.

Header 3

google fonts / work sans / weight 400 / 3.5vw

Vi er her for at du skal få best mulig resultat.

Header 4

google fonts / work sans / weight 400 / 2.5vw

Moderne løsninger, godt håndverk, fint resultat.

Body

google fonts / source serif pro / wEight 400 / 2 vw

Bolig-Oppussing hjelper deg å modernisere alle rom og hjem. Vi gir deg enkle tips, råd og forslag på hvordan du kan få boligen din til å vise seg fra sin beste side. Vi moderniserer og forbedrer alle flater, noen ganger trekker vi også frem de rustikke og naturlige elementene ved å gi de nytt liv. Vi kaller det å BO.

4. Postalia

A3 Landscape Poster

matt paper / min. 180 gsm

A6 Portrait Flyer

matt paper / min. 250 gsm

85 x 50 mm Business Card

MATT PAPER / MIN. 250 GSM

fin'

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