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Index

Logo

Plain Sans

Icons

Photography style

Tone of voice

Aventus

Visual Identity

Brand Guidelines & Assets

September 2024

Contents

Logo

Typography

Colours

Icons

Tone of voice

Photography style

Design examples

Intro

This guide will help to familiarise you with Aventus’ core brand elements to assist you

in creating consistent, dynamic and powerful communications.

Logo


Our primary logo is the most visible element of our identity: a universal signature across all communications.


It is a guarantee of quality that unites our product, partners, and communications.


The logo is made up of two elements. The logotype and the mark.

Aventus-Logo

Primary Logo

Aventus-Logo-Main Logo_Negative

Logo Mark


The logo mark can be used as a standalone graphic when needed, when space is limited or in instances where the logo has already been used.

Logo-Mark
Logo Mark_White Outline_black background

Logo Dos and Don'ts

Do


→ Use the white logo on dark bacgkrounds

→ Use the dark logo on light backgrounds

Don't


→ Stretch the logo

→ Change the lock-up proportions of logo elements

→ Use non-approved colours

Screenshot 2024-09-19 at 16.48.02
Screenshot 2024-09-19 at 16.48.23

Clear space


The logo has a surrounding safety area —free of text, graphics, and other elements that might cause visual clutter — to maximise its recognition and impact.


For any easy guide, you can use the 'e' in Aventus to measure the clear space needed.

Safe-Space
Safe-Space-2
Download Logopack

Typography

Mona Sans

Mona Sans is the primary font used in branding materials. 


Mona Sans Bold is used for headlines and Mona Sans Regular is used for body copy. 

 

Mona Sans

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Download Font Pack

Substitute Fonts

Montserrat may be used if Mona Sans  is not available in certain scenarios. 

Colour Palette

Colors

Colour Scale

Frame 1000003679

Electric Violet

  • HEX #5100ff

  • RGB 81, 0, 255

Pale Canary

  • HEX #FEFE9B

  • RGB

Cornflower Blue

  • HEX #2c6deb

  • RGB 44, 109, 235

Aquamarine

  • HEX #69F1C0

  • RGB

Blue Zodiac

  • HEX #10243c

  • RGB 16, 36, 60

Gallery

  • HEX #EBEBEB

  • RGB 235, 235, 235

Black

  • HEX #000000

  • RGB

Alabaster

  • HEX #FFFFFF

  • RGB

Iconography


Icons are one-colour or dual-colour outlined designs.

Download Icons
Screenshot 2024-09-19 at 17.45.43

Secondary Graphics

Besides the Aventus standard logo and mark, there are secondary graphics & backgrounds that can be used in materials to add texture and visual appeal to white space. 


These graphics should never be used to replace the logo.

1
Frame 1000003378
Frame 1000003294
Download Backgrounds

Photography


Photography is a powerful and dynamic tool.


When deciding what type of imagery to use for Aventus, keep a few things in mind:


1) Vibrant and clear

2) Never pixellated

3) Diverse and energetic

4) Human and technology focused


istockphoto-1460124878-612x612

Tone of Voice


How we talk is how 

we are perceived. 



Our brand voice never changes. Regardless of the situation, it’s how someone will know they’re hearing from our company on a blog post, a product page or a social media post. It’s a signature to our brand and ensures consistent messaging.


We are an enterprise solution that requires the buy-in of multiple stakeholders, so it’s important that we are simultaneously perceived as experts in our field and approachable.

We write in short sentences and with plain, thoughtful language. With the customer always at the center, we avoid using jargon or overly complex language that might alienate our audience.

We are results front-loaded: rather than explaining what blockchain is, what it does and how it can help your audience – start with the results it can drive for them and work your way back.

We use active language: “We delivered 7% efficiency savings for APH”, not “APH saw 7% efficiency increase with our technology”.


We use strong, assertive language: “blockchain drives efficiency for energy companies”, not “blockchain can drive efficiency for energy companies”


Download Content Guidelines

Aventus © 2024