Akash Network
Brand Guidelines
Ver. 1.0, 2023
Applications
Logo Clearspace
When placing the logo, it's important that it's given enough space from the margins and other elements on the surface it's presented on. The clearspace principle derives from the size of our initial.
Logo for print
To be utilized when applying our logo in places where gradients cannot be reproduced or may detract from the logo's appearance.
Sub-branding
The simplicity of our logo allows it to have various lock-ups when we communicate—for instance—solely in e.g. New York, Tokyo or Barcelona.
Co-branding
When we collaborate or partner with other brands, we have developed a system for co-branding. Either International leads, or the collaborator leads. Both options are ok. Depending on the surface the logos are visible on, we can choose between horizontal and vertical lock-ups.
Horizontal system
Horizontal system (partner lead)
Vertical system
Vertical system (partner lead)
Logo Sizing
Our logo is designed to work at all sizes. The minimum logo size is set to a height of 15px, ensuring proper legibility. There is no set maximum size. If you go big, always remember to follow the rules of clearspace.
Logo on photography
When applying our logo on photography, always ensure enough contrast between logo and image to make it clear, crisp and legible.
Logo Placement
Our logo placement system is simple and clear, but has enough flexibility to accomodate various content. When placing the logo, strictly use one of the alignments below.
Primary Logo Placement
Top left
Additional options
Top right
Centered
Bottom left
Bottom right
SoMe Logo
Our social media avatar is designed to stand out on any social media platform. Since it's almost always connected to our username, it's allowed to use only the initial, creating a strong and recognisable brand mark. Following the same principles as our Profile Image Logo, Akash's app icon is designed to stand out in a jungle of other app icons.
Misuse
Our logo should always be treated with love and appear consistent throughout all surfaces. It should not be reimagined, tampered with, or modified in any way. Below are some examples of what not to do.
Do not distort the logo
Do not place the logo vertically
Do not apply black logo on
a dark background
Do not apply white logo on
a light background
Do not apply stroke to the logo
Do not outline the logo
Do not apply drop shadow
Colors
Chameleon Principle Color System
Colors
The correct color values should always be used when creating materials for print and on screen. Our primary palette is made up of - Red. We also use black and white for text and backgrounds or if colour cannot be used.
Primary Colors
Our primary colors are black, white and gush green. Simple and clean, with a clear accent color to stand out on any surface where we need immediate attention.
Akash Black
Akash Red
Akash White
Secondary Colors
We also have access to a bright rainbow including red, orange, yellow, green, blue, indigo and violet.
Purple
Yellow
Mist
Light Green
Flat Red
Mint
Monochromatic Colors
For more subtracted desgins, we have a collection of greys, ranging from light to dark.
Light Grey 1
Light Grey 2
Light Grey 3
Neutral Grey
Dark Grey 1
Dark Grey 2
Dark Grey 3
Colored Backgrounds with Logo
Below are the different color combinations allowed to use when combining our logo with our brand colors. Follow these guidelines to ensure consistency across all mediums.
Colored Backgrounds with Type
Below are the primary color combination to use when combining our typography with our brand color.
Misuse
Our colors should always be treated with respect and appear consistent throughout all formats. The colors should never be reimagined, tampered with, or modified in any way. Below are some absolute no-no's.
Red Logo on red background
Red on green
Logo on hectic colored background
Red on green
Typography
Brand Typeface
Case
Kerning
Typography
Our typeface is called Satoshi — a variable font family carefully crafted & designed by Indian Type Foundry avaliable at fontshare.com.
Sample Glyphs
Below are an overview of some Satoshi glyphs.
ABCČĆDĐEFGHIJKLMNOPQRSŠTUVWXYZŽabcčćdđefghijklmnopqrsštuvwxyzžăâêôơư1234567890‘?’“!”(%)[#]{@}/&\<-+÷×=>®©$€£¥¢:;,.*
ABCČĆDĐEFGHIJKLMNOPQRSŠTUVWXYZŽabcčćdđefghijklmnopqrsštuvwxyzžăâêôơư1234567890‘?’“!”(%)[#]{@}/&\<-+÷×=>®©$€£¥¢:;,.*
Weights & Sizing
Satoshi comes in three selected main cuts: Satoshi Light, Regular, Medium, Bold, Black. All have associated italics. Throughout the visual identity, Satoshi Medium is utilised the most. Satoshi Regular is used for smaller type sizes to maximise legibility.
When establishing the typographic system, strive to keep the styles divided by 8. 16, 24, 48, 72, etc. It's important that all designs have an inner logic that provides a clear system to the design.
H1 — XXpx
Abc
H2 — XXpx
Abc
H3 — XXpx
Abc
H4 — XXpx
Abc
Body — XXpx
Abc
Alignment
Large typography should always be left-aligned or centered. It should never right-aligned or justified.
Smaller typography should always
be left-aligned. Never centered,
right-aligned or justified
Misuse
Below are some examples that should always be avoided when setting typography. There will most definitely be occasions where type issues arises, that isn’t shown in the examples below. In these cases, refer to the guidelines and be as logical as possible. Try to find solutions that feels consistent and correct with the overall brand aesthetic.
Never use all caps
Margins
Our margins are decided from the logo clearspace principle. This varies based on the size of the logo. When margins have been set, make sure typography follow them.
Tracking
Tracking is the spacing given to all letters in a word. Tracking should be quite tight. Too loose or too tight tracking should always be avoided. Below are some guidelines to follow.
Correct tracking
Too tight tracking
Too loose tracking
Leading
Leading is the space between lines of words. Leading should be optically bigger than the spacing between words, which again should be greater than the tracking. This will result in perfect legibility. Follow this principle for both print and digital type setting.
Correct leading
Too loose leading
Too tight leading
Licensing
These fonts are licensed under the Open Font License. This means, that you can use Satoshi freely in your products & projects — print or digital, commercial or otherwise. This isn't legal advice, please consider consulting a lawyer and see the full license for all details. Satoshi is a project led by Indian Type Foundry–creators of fontshare.com
Tone of Voice
We aim to communicate only interesting topics for our target audiences. When we talk, we speak clearly. We write in short sentences, with a clean and thoughtful language.
We are:
Informative
Trustworthy
Clever
Community-focused
Brand tagline:
How to refer to Akash Network:
Preferred:
Public Utility Cloud
Supercloud
Open Cloud
#PoweredByAkash
$AKT (On Twitter, when appropriate)
AKT (No dollar sign on other platforms)
Avoid:
DeCloud
Unstoppable Cloud
#wenAkash
Brand relationship between
Overclock and Akash:
Overclock Labs is the company that created Akash Network. Today, Overclock runs the Steering Committee that oversees Akash’s open community, and contributes to the network across engineering, product, marketing, design, business development, and more.
Akash is a distributed network that is made up of community members from around the world. No one person, group of people, or company “owns” the network. Akash is fully open-source and governed by its community.
Layout
Layout is an important part of our design system. Our layout principles are flexible and should always put our content in focus.
Margins
Margins are defined by the logo clearspace.
Columns
To keep things tight and precise, use one of these four grid systems when designing a layout.
1-column
2-column
4-column
8-column
Typography Aligment
We always set our type left-aligned.
Typography Layout
When setting typography in a layout, follow our simple rules of margins and colums to always come correct. Aim to limit type sizes to a maximum of three diffrent styles.
Title only
Title + Body
Body only
Imagery Layout
We also have the power to use imagery when we communicate. Use the following alternatives and guidelines to use photography correct in your designs.
Square layout, full bleed imagery
Square layout, imagery
Vertical layout, full bleed imagery
Vertical layout, imagery
Horizontal layout,
full bleed imagery
Horizontal layout, imagery
Infographics
Our inforgraphic style derives from our logo symbol and aesthetic. Infographics are a great tool for visualising data. Use with attention to detail.
Bar Chart Principles
Our bar chart principles contain the possibilities of visualising data in either vertical boxes or vertical stairset.
Vertical Boxes
Vertical stairset (positive/negative)
Stairset (monochromatic rainbow)
Skyscrapers Chart Principles
Skyscrapers (positive/negative). The Logo symbol scales proportionally to create the vertical bars.
Cake Chart Principles
Cake chart (Positive/Negative)
Misuse
Do not use colors. Ever.
Videography
Our videography library is an ever-expanding roster of great videos. High quality videography builds brand reputation.
Animated logos
We use these animated assets for video content creation.
Photography
Categories
We have two main photography categories: People and Meet-ups. Always ensure to use the most relevant category for your communication message.
Photography no-no
Avoid using any photos that don't follow the rules and feel disconnected from our brand. Avoid using generic images that are frequently used in web3 and cloud computing.
We use illustrations to describe the technology underlying Akash Network.
Illustrations
We use a set of illustrations designed by Mary Amato, you can download the free pack or purchase the whole set on the link below:
Illustrations Layout
Use the following alternatives and guidelines to use illustrations correct in your designs.
Iconography
We use Iconoir, a set of open-source icons. Available in SVG format, Font, React and React Native libraries, Figma and Framer.
Akash Network® brand guidelines.