Welcome to the Airtime brand center. Airtime is a photo studio & gallery specializing in winter sport.
— Updated 09 December 2017
Logos / Colors / Typography / Imagery / Stationery
The Airtime logo concept is carved up to subtly give the feeling of a mountain, without being to 'on the nose'. The crisp shape of the logo creates a link to both stability and speed.
The logo needs air to breath. Never use the logo without at least the space equal to the length of the connecting line in the logo.
Left: Minimum space (hover over image to example of wrong usage.)
Right: If interaction is necessary, logo should fade in/out with a maximum opacity of 85% (hover image to see interactivity.)
Logos / Colors / Typography / Imagery / Stationary
The Airtime color palette is made up to represent your surrounds while being outdoors during winter. The identity utilizes mainly black, white and greys. The secondary scheme comes from the typical grading in the images used with the identity elements.
Airtime Black
Snow White
Concrete
Sundown
Light Concrete
Ice Blue
Logos / Colors / Typography / Imagery / Stationery
The Airtime identity utilizes Work Sans exclusively. To handle different use cases, we create depth and readability through weights.
(1) Main header, 600 weight.
(2) Second header, 400 weight.
(3) Third header, 400 weight.
(4) Forth header, 400 weight.
(5) Body, 400 weight.
(6) Extra text, 300 weight.
(1)
Lorem ipsum dolor sit amet.
(2)
Suspendisse consectetur urna vitae ornare ornare.
(3)
Duis id porttitor mauris. Proin non erat feugiat. rutrum orci id, sagittis mauris.
(4)
Morbi tristique purus viverra.
(5)
Pellentesque ac dolor et libero congue blandit. Etiam in rutrum orci. Donec eget orci a tortor convallis rhoncus vitae sem. Aliquam vel metus eget quam elementum tristique. Suspendisse malesuada, magna ut volutpat gravida, magna tortor finibus ligula, sed lacinia nibh ante ac nunc.
(6)
Cras a ante a lorem auctor tristique et et ex. Curabitur ac tortor vitae enim mollis scelerisque in et magna. Nulla blandit magna felis, ut semper eros egestas in. Suspendisse nulla justo, vehicula quis posuere ac, ornare eu ante.
Logos / Colors / Typography / Imagery / Stationery
The typical Airtime imagery should give the feeling of 'being there' and look natural. Usually, the image grading consists of brown (highlights) and blue (shadows) hues—to extend the already natural feeling of the images.
Logos / Colors / Typography / Imagery / Stationery
The Airtime stationery is strict, stiff and lets images do most of the talking. Use uncoated paper with a matte finish, preferably in a heavy weight.
As shown in this example, the logo can sometimes, depending on the stationary, be used in a different color. There is no ruling for this, as this is set on a unique basis. Please seek advice in these situations.
Airtime is a brand guideline template you can use in Brandpad.
If you have any questions, please contact hi@brandpad.io.