Brandpad is run by a collective of creatives. Initiated in early 2017 as a solution to our own growing problems; spending countless hours making static brand guidelines that don't get used, identities being locked in a format that doesn't allow continuous updates—and office hours being spent on post-project support and emails instead of creative work. The vision is to be where brands can live and prosper. A dedicated format for visual identities, where designers can design, deliver and maintain brand platforms that express the identities they contain. Besides Brandpad, we curate a newsletter of new and exciting brand identities and write a blog about designers and brand process.