WE THE NORTH,
IT’S NO PIN ON A MAP,
NOT A LOCATION, A DECLARATION.
WE ARE HOME OF THE HUSTLE, OUTSIDERS TURNED ICON. BOTH DARING AND DEFIANT,
THIS IS NORTH.
A COMPASS WITH A FACE OF MILLIONS,
AND A SYMBOL THAT POINTS ONLY ONE DIRECTION, NORTH.
FROM TORONTO TO TAMPA,
WE ARE A TERRITORY ALL OUR OWN
‘CAUSE WHERE WE TAKE STAND,
THAT IS NORTH.
LOGOS / COLOURS / TYPE / PHOTOGRAPHY / KEY ART
RAPTORS PRIMARY LOGO
THE COMPASS
WE THE NORTH
LOGOS / COLOURS / TYPE / PHOTOGRAPHY / KEY ART
PRIMARY COLORS:
Our primary colours should be dominiant through regular season creative
Red
White
Black
LOGOS / COLOURS / TYPE / PHOTOGRAPHY / KEY ART
TYPOGRAPHY
PHOTOGRAPHY TREATMENT
EXPOSURE X5/X6 PRESETS PROVIDED IN TOOLKIT.
PLEASE NOTE SOME PHOTOS MAY NEED TO BE TWEAKED DEPENDING ON LIGHTING, ETC.
WE THE NORTH PHOTOGRAPHY
LOGOS / COLOURS / TYPE / PHOTOGRAPHY / KEY ART
CORE COLOUR KEY ART:
RED, BLACK, WHITE
USAGE:
THIS KEY ART WILL BEST REPRESENT THE TEAM IN DAY-TO-DAY CONTENT AS THE COLOURS WILL REFLECT WHAT THEY MOST OFTEN WILL BE WEARING ON THE COURT.
THIS SHOULD BE USED WHEN CONTENT IS TIMELY AND REFERENCING A MOMENT.
TONAL KEY ART:
RED, BLACK, WHITE, PURPLE, GOLD
USAGE:
THIS KEY ART SHOULD BE USED WHEN APPLICATIONS REQUIRE GRAPHIC ELEMENTS. TONAL KEY ART ENSURES READABILITY OF LOGOS AND MESSAGING. FOR GAME DAY USE COLOUR SHOULD REFECT THE JERSEY THE TEAM IS WEARING.
THESE ICONS ARE ALL PARTS OF OUR IDENTITY. FROM IMPACT ON THE COURT TO BUILDING OUR COMMUNITY. IT IS OUR DNA ASSEMBLED AS ONE.
SINGLE COLOUR GRIDS CAN BE USED WHEN LAYERED IS TOO COMPLEX.
USAGE:
FOR GAME DAY ASSETS WE WILL MATCH THE JERSEY THE TEAM IS WEARING. IF CONTENT IS IN REFERENCE TO A SPECIFIC GAME, THE COLOURS SHOULD MATCH THE JERSEY BEING WORN.
THESE ARE THE DO'S AND DONT'S OF THE RAPTORS KEY ART APPLICATION.
