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Brand Story
Brand Purpose
1
Human beings have a deep drive for meaningful work.
2
Fair pay and access to resources support the creative class’ pursuit of meaningful work.
3
Meaningful work drives progressive social change.
4
The world needs to change.
Cooperative by design
We operate as a member-owned co-op model focused on ethical business practices that provides a more sustainable and equitable model for stock content creators.
Authentically diverse
We aim to support creative production at every scale with content that reflects the diversity, complexity, and unfolding patterns of contemporary visual culture.
Innovating for equity
We recognize the potential for digital platforms to fall into the same cycles of oppression as many other systems. We’re dedicated to building a space for fair and equitable treatment of all users.
Brand Values
The Stocksy experience is rooted in the effective demonstration of our brand attributes: progressive, collaborative, inclusive, and empathetic. Our strategies, policies, and innovation efforts are guided by a commitment to demonstrating these attributes in meaningful ways that benefit the entire creative class.
Progressive
Stocksy is committed to raising the bar in expectations of the stock category and enabling creative talent to make the positive impacts they aspire to in their work with a platform experience that defies industry expectations.
PLATFORM
We set ourselves apart by demonstrating a better understanding of the creative process and the actual aesthetic considerations of our users. We prioritize keeping all user tasks and micro-interactions seamless to avoid disrupting inspired creative flows.
COLLECTION
We recognize that stock media is a vital driver of a forward-thinking culture and commit to building a collection that demonstrates progressive attitudes. We prioritize authentic perspectives, fresh interpretations of contemporary concepts, and work that challenges media inequalities.
CO-OP
Our co-op model caters to the needs of our members, providing the growth and development opportunities for enabling creative talent to promote the forward-thinking concepts they aspire to in their work
Empathetic
Stocksy prioritizes a user-centric approach based in genuine engagement and empathy for our users. We avoid pretense and lead with sincerity in every brand experience by offering meaningful solutions to real pain points.
PLATFORM
We dedicate research efforts to understanding the varied creative processes of our users, including clients, Contributors, and staff. The tools we build follow this understanding to better serve their processes.
COLLECTION
Submissions to the collection are evaluated with empathy for the subjects depicted. We aim for representation that respects and supports.
We recognize the creativity of our clients and seek to grow our collection to match the level of work they aspire to.
CO-OP
The unique challenges of supporting oneself as a professional artist motivated the foundation of the Co-op. We continue to follow ethical business practices and uphold principles which support the growth and success of our Contributors.
Collaborative
Stocksy prioritizes greater knowledge sharing, collaboration, and innovation to catalyze the long term cultural impact we want in our shared future. We‘re constantly looking to expand our perspectives to grow alongside our members and clients in an open, collaborative environment.
PLATFORM
We build tools and technologies that connect our users to the content they need, minimizing the barriers in their creative processes.
COLLECTION
Our efforts of growing, maintaining, and curating the collection are performed by a team of diverse perspectives and informed by external consultants and methods. We continually broaden this diversity and increase opportunities for sharing understandings.
CO-OP
Through open forums, seminars, educational development, and mentorship strategies, we encourage dialogue and collaboration amongst the contributor membership.
Inclusive
Stocksy knows creativity has no geography or language so our co-op model and values encourage a warm and welcoming approach and a commitment to keeping things friendly and accessible to talent based anywhere.
PLATFORM
We aspire to a platform experience that accommodates many creative processes. We value simple, intuitive interactions and controls with maximum feedback. We default to familiar, accessible patterns and avoid forcing feature education on our users where possible.
Our metadata and asset filtering systems aim to respect the nuances of identity in gender and race of subjects.
COLLECTION
Our collection represents an inclusive and evolving roster of members with a diverse range of backgrounds and creative lenses. We are committed to growing an authentically representative collection that critically considers the way that people, ideas, and cultures are represented.
CO-OP
Our model as an artist-run cooperative ensures all voices can be included in our processes, with equal democratic powers distributed to each individual.
Open forums provided for the Co-op membership are a safe space for all opinions and points of view.
Content Policy
Stocksy’s content policy acknowledges and supports our role in enabling the entire creative class to execute — without compromise — meaningful, forward-thinking work that drives social progress.
In embracing the responsibility we own as a platform, community and collection, we place at the forefront of our present and ongoing content policy and development goals, practices and principles that rightfully challenge us to examine the way that people, ideals and cultures are represented in our collection. As such, we faithfully prescribe and commit to inclusive collection evaluation and development initiatives that correct for under-represented voices and prioritize fresh interpretations of relevant and contemporary concepts. With deepened rigor, we acknowledge the power and privilege of visual media and the values informed by the stories we tell and support others in telling.
Co-op Principles
Co-ops operate and are sustained by agreement on seven core principles.
Stocksy follows the principles set out by the BC Co-op Association to adhere to an international standard of practices for democratic self-governance of organizations. The principles set a framework to unite the membership for our common economic, social, and cultural needs and aspirations.
Partnership Policy
Our partnership policy ensures that our collaborations align with Stocksy’s values and create mutually beneficial outcomes that prioritize integrity and authenticity.
As facilitators of contemporary media on a global scale, we recognize the privileged position we hold — and we take this responsibility seriously. We thoughtfully evaluate how our collaborations elevate culture and support equitable spaces for the creative class. Supporting meaningful work and driving social progress are the motivating forces that bring us together as we work toward commonly shared goals.
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